WhatsApp campaigns

Campaigns let you start a conversation with several contacts at once using a Meta-approved template (a reminder, a piece of news, an invitation). The whole flow is designed to protect your number: WhatsApp blocks businesses that send unwanted messages, so the limits cannot be bypassed.

They are managed in WhatsApp Agent → Campaigns (you need manage:wa-settings).

Creating a campaign

New campaign opens the form:

Field	What it is
Name	To recognize it in the list.
Template name	The exact name of an approved template on your number. Look it up in Templates.
Language	The template’s language code (es by default).
Variables	The values of the template body’s variables, comma-separated, in order. They are the same for all recipients.
Phone numbers	One number per line (e.g. 3001234567). They are normalized to international format and invalid ones are discarded.

When you save, the campaign is a Draft. From the list you can clone a campaign (it creates a new draft with the same data, without its results) or delete it.

Sending or scheduling

A draft’s Send button opens the send confirmation:

1. Preview: at the top you see how many messages will go out and how many will be skipped due to opt-out (the contact wrote BAJA) or recent repetition (they got another campaign recently). The preview neither sends nor saves anything.
2. Send now or Schedule: if you schedule, you pick the date and time (it must be in the future). The campaign becomes Scheduled and goes out on its own at that time.
3. Consent declaration: you confirm that each number gave you explicit authorization to receive messages from your organization (WhatsApp policy and Law 1581). To send, you type CONFIRMO. Who declared it and when is recorded.

Statuses

Status	What it means
Draft	Created, not sent.
Scheduled	It will go out on the chosen date and time.
Queued / Sending	Messages are going out.
Paused	It stopped on its own due to too many failures (see below).
Sent	Sending finished.
Failed	It could not be sent (for example, all recipients were skipped, or when the scheduled time arrived the day’s cap had already been reached).
Cancelled	It was stopped before finishing.

Each campaign shows how many messages were sent out of the total, a progress bar and the contacts skipped due to opt-out and recent repetition.

Anti-blocking protections (automatic)

Protection	How it works
Maximum 50 numbers per campaign	A larger campaign is not sent. Split the list into several campaigns.
Daily cap	Meta limits how many conversations your number can start per day. While your number’s limit is unknown, a new account’s limit is used: 250 per day. If the campaign would exceed the day’s cap, it does not go out.
Sending pace	Messages go out spaced (one every 2 seconds), not in a burst.
Automatic pause on failures	If more than 20% of sends fail (with at least 20 processed), the campaign pauses on its own: it is the typical sign of a reported number or a problematic template.
Recent repetition	A contact does not get another campaign within the cooldown window: 7 days by default, configurable in Escalation (0 disables it).
BAJA respected	Anyone who opted out is excluded from every campaign.

Caution

Each template message has a Meta cost, which Meta bills directly to your organization’s payment method in WhatsApp Manager. Send only to contacts who authorized you: spam reports lower your number’s quality and can get it blocked.